Public Relations for Dummies. Eric Yaverbaum, Ilise Benun, Richard Kirshenbaum, Robert W. Bly

Public Relations for Dummies

ISBN: 9780471772729 | 385 pages | 10 Mb

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  • Public Relations for Dummies
  • Eric Yaverbaum, Ilise Benun, Richard Kirshenbaum, Robert W. Bly
  • Page: 385
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9780471772729
  • Publisher: For Dummies
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It books online free download Public Relations for Dummies 9780471772729

<p>Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis </p>

The Public Relations Bookshelf: Some Reader Suggestions « PR
I've been in PR or worked in the media for 20 plus years, and bought the Dummies book not for my own learning, but as a reference for some very basic PR Eric Yaverbaum, CEO Ericho Communications | Strategic Public
Eric became an industry spokesperson after he wrote Public Relations for Dummies (first edition-2001 and second edition-2005). He also is the co-author of the  Gourmet Food - THE NIBBLE - Public Relations and Your Bottom Line
Public Relations. If you're smart enough to realize you need PR, then you're no dummy! (There's more information about this book below.)  Stop Pillorying PR: Let's Call Out Crappy Reporting for a Change
Some well known examples include Gawker's “PR Dummies” and the descriptively titled Bad Pitch blog. So where is the equivalent site for  PR advice for Charlie Sheen and other celebrity dummies
Hadley Freeman: Dear Charlie, I know things haven't been going too well, so here's a little advice: have a nice hot cup of shut up. Staff Picks in Public Relations - Books on Google Play
$39.46 Buy. Advertising and Public Relations Research · Samuel D. Bradley, Larry D. Kelley, Jerry C. Hudson. $31.69 Buy. Public Relations For Dummies.

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